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城市新闻
惠州考虑成立旅游集散中心
发表时间:2012-04-23  浏览数:14063  我要评论(2)

    数据显示:“在罗浮山风景名胜区、龙门南昆山生态旅游区、南昆山温泉大观园、香溪堡旅游区、蓝田瑶族风情园、惠东巽寮滨海旅游区等景区,自驾车游客占景区游客总量的六成以上。”如此大量的散客群体,将面临着旅游线路、安全保障、住宿饮食等问题。市旅游主管部门如何整合这个散客旅游市场并加以完善?

◎现状自驾游市场大热散客增多

    车开到哪,就玩到哪,如此轻松舒适的旅游方式,让游客有了更多的自主选择权。而许多无车一族也宁愿搭乘各种交通工具来到旅游主要目的地,再就近选择自己的旅游线路。

    许多游客早已厌倦旅游团队那种定点、定时和定线路游玩、食宿的模式,随着人民生活的普遍提高,私家车的拥有量也越来越多。近两年来,自驾游在珠三角各地兴起。

    自驾游的兴起,使得出游规范、安全保障、交通路线、食宿购物、停车场地等一系列的问题摆在了旅游市场和游客的面前。

◎专家建议成立旅游集散中心服务散客

    惠州周边广州、深圳、湛江、江门等城市都已成立了旅游集散中心,给游客营造了一个完善便捷的旅游服务市场。在日前的“幸福美卷——珠三角十大景观评选惠州初选”评审会上,本次评选活动评审团成员、惠州市委党史研究室原副主任零建州建议,惠州成立旅游集散中心,进一步整合惠州散客旅游资源,规范散客旅游市场,满足市民个性化旅游需求,促进培育自助游消费市场。

    为让自驾车游客更好地在惠州游玩,惠州各旅游景区精心准备自驾车游指南。今年,市旅游局联合深圳、东莞旅游部门,印发深莞惠三地自驾游地图;博罗县旅游局专门为自驾车游客精心准备了贴心礼物——博罗美食寻宝图,在济广高速的罗浮山和罗阳镇出入口处免费派发,游客拿着“美食寻宝图”,就可以根据自己的兴趣爱好自由选择,吃遍博罗美食。

◎部门回应惠州考虑成立旅游集散中心

    针对专家的建议,记者采访了市旅游局市场开发与计划科科长余建辉。余建辉回应,珠三角周边城市的实践表明,旅游集散中心的确可为外地游客提供当地及周边地区城市的优秀旅游服务。惠州的自驾游市场越来越大,接下来惠州会考虑成立旅游集散中心。

    余建辉强调,旅游集散中心必须要拥有一批职业道德良好、素质高尚的服务和管理人员,专为外地游客提供当地及周边地区城市的优秀旅游服务。届时,把惠州旅游集散中心打造成自助旅游、单位团队旅游、旅游信息咨询、旅游集散换乘、景点大型活动、客房预订、票务预订等多种功能为一体的“旅游超市”。

    余建辉指出,惠州要建设旅游集散中心,必须把这个项目纳入到城市的总体规划中来。接下来会与市里的规划部门协调,希望项目能够早日落实。按照周边城市的做法,旅游集散中心由旅游局负责具体指导,由当地相关旅行社有限公司负责具体运作。若项目确定后,将会甄选惠州当地优秀旅行社进行具体运作。

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