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城市新闻
鞍山旅游形象宣传片央视上映
发表时间:2012-04-04  浏览数:3808  我要评论(2)

    近日,常看电视的市民发现,鞍山旅游形象宣传片上央视了。按照省旅游局统一安排,鞍山城市旅游广告今年将轮番在央视、辽视的重要栏目前播出,而本月主播的栏目为CCTV-2《第一时间》和辽宁卫视《辽宁新闻》。

    继1月份鞍山城市旅游广告在CCTV-1《朝闻天下》和辽宁卫视《第一时间》两个栏目前播出后,本月份已转换到CCTV-2《第一时间》和辽宁卫视《辽宁新闻》两个栏目前。具体播出时间为:CCTV-2《第一时间》每月单日上午7点—8点、8点—9点时段,《辽宁新闻》前每月单日18点27分。

    今年,辽宁省旅游局为了继续整合全省旅游宣传力量,进一步加大各市旅游宣传力度,将央视城市旅游广告宣传扩展到CCTV新闻、CCTV-1《朝闻天下》、CCTV-2《第一时间》、CCTV-4《走遍中国》四个频道(栏目),将辽宁卫视城市旅游广告宣传扩展到《第一时间》、《辽宁新闻》前两个栏目,我市将继续参加全省统一宣传,播出的内容将根据全年安排和旅游季节适时做出调整,并每个月进行频道互换。

    近年来鞍山市单独组织或联合参加省旅游局统一组织的央视和辽宁卫视等媒体的城市旅游形象宣传活动,在海内外引起了良好反响,使更多的人了解和走近了鞍山,为鞍山旅游乃至社会经济文化的发展起到了积极的促进作用。例如,去年央视国际频道《远方的家》栏目组来鞍拍摄并播出了鞍山旅游专题,台湾雄狮集团旗下传媒公司来鞍采风,制作的宣传片在台湾进行播放等一系列宣传活动就提升了鞍山在台湾地区以及海外的知名度,仅去年上半年,鞍山市共接待入境客人17万人次,同比增长了20%。    (来源:鞍山市政府)

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