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城市新闻
湛江打造“国际旅游半岛”
发表时间:2011-09-02  浏览数:3317  我要评论(2)

    前不久,广东省湛江市组织专家对新鲜出炉的《湛江市旅游产业发展规划》(以下简称“《规划》”)进行评审。《规划》提出,未来10年,湛江重点建设商务旅游、海洋度假、都市娱乐休闲、城郊休闲等旅游精品,着力打造“魅力港湾”旅游度假城市名片,建设“五岛一湾”度假区和大湖光岩旅游区,建成与海南国际旅游岛优势互补、特色鲜明、有极大吸引力的滨海旅游目的地,形成南中国海洋休闲度假旅游中心。

    绿色生态半岛

    湛江,我国陆地最南端的城市,与海南岛隔琼州海峡相望,夜晚站在湛江徐闻县的灯塔上,可看见海南岛上的点点灯光。湛江市旅游局局长林红介绍说:“从地图上可以看到,湛江其实是一个绿色生态的半岛,三面被大海环抱。”

    湛蓝的海水,1556公里的美丽海岸线,丰富的岛屿与景观资源,为湛江发展滨海特色游打下坚实基础。除了优质的滨海资源之外,地处亚热带的湛江,植物景观种类多样。目前,湛江市区已有热带植物品种1000多个,而森林公园和红树林自然保护区,则给予养生度假的旅游者提供优质的环境。此外,世界地质公园——湖光岩,是国家风景名胜区,更是湛江旅游的招牌景点。

    近些年,湛江旅游业发展速度不断加快。但目前湛江仍处于旅游发展的初级阶段,丰富的滨海旅游资源尚未发挥出其巨大的价值。

    围绕“海”字发展滨海旅游

    长期以来,湛江旅游一直缺乏拳头名牌产品,旅游资源难以形成合力。随着湛江建设海湾城市的步伐加快,围绕“海”字发展滨海旅游成为湛江产业发展格局中的一个重点领域。如何突破瓶颈,做大做强现代旅游业?对此,湛江聘请以国内知名旅游专家为首的专家团队,高标准编制《湛江市旅游产业发展规划》,努力使旅游产业规划布局与总规划、城规和详规相一致,与产业发展方向相适应。

    《规划》将湛江定位为南中国海洋度假休闲旅游中心,同时也是以高端滨海旅游为龙头,以文化与旅游结合为特色,以特种旅游为亮点的全域国际旅游目的地。

    湛江市市长阮日生在《规划》评审会上表示,湛江要积极参与环北部湾海上国际旅游线等边境旅游线建设,培育特色旅游线,创造旅游营销体系。同时,加强横向合作,形成资源共享、客源互流、市场互接、联动发展的区域合作新格局。

    据林红介绍,未来10年,湛江将发力滨海特色旅游业,全面打造“魅力港湾”的品牌。目前湛江正积极整合特色资源,大力发展蓝色滨海游、绿色生态游、红土风情游、火山科普游和特色海鲜美食游等,同时,湛江正酝酿6条新的旅游专线,包括海岛高端旅游专线、区域海岸旅游专线、民俗风情专线、生态体验专线、高端商务休闲专线、现代工业旅游专线。

    大项目拉动效果初显

    旅游投资,一直是困扰湛江旅游业界人士的难题。然而,近两年在海南国际旅游岛的带动下,湛江的区位优势开始突显。2010年湛江旅游完成投资36.2亿元,增长182%,增幅居全省首位。这一数据,令广东旅游业内人士对湛江的旅游发展潜力刮目相看。

    《规划》的未来10年中,湛江的旅游投资将逐步加大。近两年,湛江还计划投入160亿元打造徐闻阳光海岸旅游项目。此外,在旅游基础设施、旅游服务、形象宣传、旅游管理、区域合作等方面,湛江也会逐年加大投资力度。

    有业内人士表示,这些项目起点高,规划具有国际水准,将推动湛江旅游业走出小打小闹的格局,能够真正打造一批更富有湛江特色、更有竞争优势的项目,也为湛江打造南中国海洋休闲度假旅游中心增添举足轻重的砝码。

    截至发稿时,记者了解到,湛江一直在研讨城市形象定位问题,通过近段时间的实践,湛江国际旅游半岛的形象呼之欲出。

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